Industry Analysis & Industry Trends
Icing on the cake
The Cake Decoration Stores industry performed well during the recession, as customers continued to partake in small indulgences like cupcakes. Revenue will continue to rise over the next five years, as cupcake-only stores continue to expand. Additionally, firms will provide products for dietary needs, like gluten-free and vegan cakes and cupcakes, driving demand. Nevertheless, competition will remain high, as the market becomes increasingly saturated and in-store bakeries grow.... purchase to read more
Industry Report - Industry Locations Chapter
The industry's business locations are distributed according to the population. Since the industry provides desserts directly to consumers, firms need to be located near their customer base.
The West region contains the highest number of establishments, with an estimated 26.2% of the industry total. This high percentage is due to the large population of the region (17.0% of the US total) and because the region is also a tourism and business hub. This region is also home to the popular cupcake shop company Sprinkles. Other regions that have a significant number of establishments include the Mid-Atlantic (with 18.0% of establishments), the Great Lakes (13.0%), and the Southeast (15.9% of establishments). These percentages also tend to follow population trends. Sta... purchase to read more