Industry Analysis & Industry Trends
Sales of bridal gowns, which have been viewed as recession-proof, have declined over the five years to 2011. Following the significant downturn of the US economy, many people who wanted larger ceremonies delayed their wedding plans. The marriage rate fell by more than 4.0% in 2009, leading to lower segment sales. Even for people who continued with their wedding plans, many had tighter budgets. As a result, consumers opted for cheaper bridal gowns or purchased quality used gowns from secondhand stores.... purchase to read more
What is the Bridal Stores industry?
Stores in this industry sell bridal wear, including wedding gowns, veils and other accessories such as shoes, gloves and jewelry. Stores typically provide basic alterations, such as hemming, taking in or letting out seams, and lengthening or shortening sleeves... purchase to read more