Industry Analysis & Industry Trends
The Athletic Shoe Stores industry has grown strongly amid economic recovery, with consumers willing to increase their discretionary purchases and invest in expensive athletic footwear. In addition, obesity concerns have prompted Americans to be more health-conscious and to exercise more, driving up demand for athletic shoes. Moving forward, the industry is forecast to continue its consistent growth over the next five years. While consumer spending is expected to accelerate, heightened competition from online retailers will moderate growth. Nevertheless, the industry will continue to grow amid economic recovery, with sports participation expected to rise, benefiting the industry.... purchase to read more
Industry Report - Industry Products Chapter
Men's athletic shoes
Men's athletic shoes account for about 48.4% of revenue. Demand for this segment declined during the recession because men's shoe purchases are sensitive to changes in discretionary income and consumer sentiment. Sales have rebounded, however, in recent years in line with economic recovery, increasing this segment's share of the total.
Women's athletic shoes
Women's shoes account for about 16.0% of revenue. This product segment grew slightly in relation to the other segments during the recession because women tend to spend a higher proportion of their discretionary income on shoe purchases based on aesthetic tastes rather than necessity, even during economic downturns... purchase to read more