Industry Analysis & Industry Trends
The Athletic Shoe Stores industry ran through some rough times when the recession decelerated the US economy. However, the industry got back on track as more Americans became aware of the growing obesity trend, and consumer incomes increased. As the trend toward exercising increases, so will industry sales; but, these sales will be constrained by more and more consumers purchasing their athletic shoes from department stores, online retailers and specialty retailers.... purchase to read more
Industry Report - Industry Products Chapter
Men's athletic shoes
Men's athletic shoes account for about 34.6% of 2014 revenue. Demand for this segment declined during the recession because men's shoe purchases are sensitive to changes in discretionary income and consumer sentiment. Sales have rebounded, however, in recent years in line with economic recovery, increasing this segment's share of the total.
Women's athletic shoes
Women's shoes account for about 23.0% of revenue. This product segment has grew slightly in relation to the other segments during the recession because women tend to spend a higher proportion of their discretionary income on shoe purchases based on aesthetic tastes rather than necessity, even during economic downturns... purchase to read more