Industry Analysis & Industry Trends
Steady growth path
The Artificial Grass Turf Installation industry surfed through the recession, aided by rapidly growing demand for its products due to advancements in quality and cost reduction efforts by sports venues, cities, homeowners and schools. Even though continued weaknesses in construction markets and pressures on school budgets have limited growth over the five years to 2011, rapid adoption of artificial grass and turf keep the industry growing. Over the coming years, a return to building activity, increases in sports participation and spectatorship and rising environmental awareness will keep industry revenue trending upward.... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entry for the Artificial Grass Turf Installation industry are low because there are no licenses and little formal training is required for installing artificial lawns and turf. There is a low degree of market share concentration in the industry, with the top four companies accounting for 23.4% of industry revenue in 2011. Although the largest players do not dominate the market, they do enjoy several competitive advantages over new entrants. In addition to an established name, these firms have the capacity to provide services to multilocation clients. Also, many of the largest companies in the industry are vertically integrated manufacturers, so they benefit from reduced transaction costs and an ability to provide a one-stop shop for clients... purchase to read more