Industry Analysis & Industry Trends
Freshen up
The Air Freshener Manufacturing industry's revenue will rise at a modest rate over the next five years, as rising sentiment and disposable income facilitate growth. Consumers will purchase more discretionary products like air fresheners, and companies will diversify their product lines to take advantage of renewed demand. In particular, companies will look to offer convenient and eco-friendly air fresheners. ... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Air Freshener Manufacturing industry is in the mature stage of its life cycle. Over the 10 years to 2016, industry value added, which measures the industry's contribution to GDP, is expected to increase at an average annual rate of 1.8%. This rate indicates that the industry will likely grow at the same speed of the US economy, which is projected to increase by 1.8% per year over the same 10-year period. Industry consolidation and the stable product market also indicate that it is in the mature stage of its life cycle.
The recession and moderate market concentration reduced sales for many air freshener manufacturers. This downturn has accelerated industry mergers and exits. Prior to the recession, firms were already consolidating. Exi... purchase to read more