Industry Analysis & Industry Trends
The Air Freshener Manufacturing industry's revenue will rise at a modest rate over the next five years, as rising sentiment and disposable income facilitate growth. Consumers will purchase more discretionary products like air fresheners, and companies will diversify their product lines to take advantage of renewed demand. In particular, companies will look to offer convenient and eco-friendly air fresheners.... purchase to read more
Industry Report - Industry Investment Chapter
The Air Freshener Manufacturing industry has a high level of capital intensity. For every dollar spent on wages, about $0.37 is spent on equipment, indicating that many production processes are automated. Many air fresheners in the market today are mass produced; computers control the majority of production equipment and inventory management without much human oversight. In turn, only a small portion of niche products (e.g. organic air fresheners or homemade scented candles) may require higher human input, leading to high capital intensity.
In the five years to 2011, the industry came to rely even more heavily on capital, since reducing employment was one of the easiest ways to cut costs during the recession... purchase to read more