Industry Analysis & Industry Trends
Going natural
Products in the African-American Hair Product Manufacturing industry include various shampoos, conditioners and relaxers marketed and created specifically for African-Americans. Because these basic personal care items are essential, the recession only briefly hindered the industry's growth. As firms continue to adapt to changing consumer preferences – which include a shift toward organic ingredients and natural hairstyles bereft of chemical treatments – industry revenue will continue to climb.... purchase to read more
Industry Report - Industry Analysis Chapter
The African-American Hair Product Manufacturing industry is composed of companies that produce hair products meant to maintain and style African-American hair. Growth of this industry is strongly supported by the expanding African-American population in the United States. According to the most recent US Census data (2010), the African-American population has grown by over 4.2 million people in the past decade. As the industry's consumer base grows, so does its revenue. In the five years to 2012, IBISWorld estimates that revenue has increased at an average annual rate of 1.7% to total $185.1 million... purchase to read more