Industry Analysis & Industry Trends
Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has pressured growth in the Adult Stores industry. Over the past five years, as shoppers enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. Still, the widespread acceptance of sex paraphernalia, evidenced by mainstream stores such as Walmart and CVS carrying some adult products and increased sexuality on TV, has helped boost demand for industry stores. In the coming years, the industry is anticipated to benefit from rising disposable income, which will increase spending on adult paraphernalia.... purchase to read more
Industry Report - Industry Analysis Chapter
The Adult Stores industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines, sex toys and enhancement products. While the industry earns revenue through the sale of a variety of products, sex toys account for nearly 80.0% of industry revenue. It is important to note that this industry does not include enterprises that exclusively sell adult paraphernalia online.
Although changes in per capita disposable income can create year-to-year fluctuations in adult store revenue, demand for the Adult Stores industry as a whole is rising over time. Growth is driven by developing cultural norms that are gradually shifting people's perception of sex paraphernalia from taboo toward more of a social norm... purchase to read more