Adult Stores in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Adult Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Mar 2015

Sex sells: Greater social acceptance of sex paraphernalia is boosting industry demand

IBISWorld’s Adult Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Purchase to read more
Purchase to read more
Industry Analysis & Industry Trends

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has pressured growth in the Adult Stores industry. Over the past five years, as shoppers enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. Still, the widespread acceptance of sex paraphernalia, evidenced by mainstream stores such as Walmart and CVS carrying some adult products and increased sexuality on TV, has helped boost demand for industry stores. In the coming years, the industry is anticipated to benefit from rising disposable income, which will increase spending on adult paraphernalia.... purchase to read more

Industry Report - Industry Investment Chapter

The Adult Stores industry has a low level of capital intensity. For every dollar spent on wages, industry operators spend about $0.07 on capital investment. Industry operators require mostly human labor to run adult stores, with little room to innovate through the use of capital; employee duties include customer service, store maintenance, stocking and managing inventory and processing transactions. The industry's level of capital intensity has remained unchanged over the past five years.

Capital expenditures in this industry include store fixtures and decorations, cash registers, computerized sales machines, storage units and other equipment relating to retail sales. Point-of-sale systems have allowed operators to computerize their inventory, allowing them to better manage stock... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Adult Stores Industry?

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

Industry Products
VibratorsRubber PenisesLubricationAnal beadsPenis ringsOther sex paraphernaliaBooks and magazinesAdult video
Industry Activities
Selling sex toys and gamesSelling sex enhancement productsSelling and renting pornographic moviesSelling pornographic magazines, calendars and other paraphernalia

View Sample
Select Clients