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Adult Stores in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Adult Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Dec 2013

Sex sells: Greater social acceptance of sex paraphernalia is driving industry growth

IBISWorld’s Adult Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$610m
Annual Growth 08-13
12.5%
Annual Growth 13-18
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Profit
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Employment
4,686
Businesses
3,838
Industry Analysis & Industry Trends

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has reduced the stigma associated with shopping at adult stores. As consumers see more sex paraphernalia featured on TV and in stores like Walmart, such items shift from taboo toward more of a social norm. The industry performed especially well when disposable income dipped during the Great Recession because consumers were less likely to spend on substitute entertainment, like eating out or going to the movies. Nonetheless, tighter consumer budgets did result in more sales of cheaper items during the past five years. Through 2018, the industry is anticipated to benefit from rising disposable income and growing social acceptance of sex paraphernalia.... purchase to read more

Industry Report - Starting a New Business Chapter

The Adult Stores industry faces minimal barriers to entry, with generally low establishment costs and no significant special licensing requirements. Adult shops may be subject to local zoning and business licensing ordinances, though, regulating where industry establishments are allowed to operate.

The greatest barriers to entry are external competition and name-brand recognition. High competition from e-commerce may initially hamper profit within the industry. As more online retailers sell sex toys and paraphernalia, it will become more difficult for retail stores to find a competitive advantage and maintain a steady profit... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Adult Stores Industry?

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. It also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

Industry Products
VibratorsRubber PenisesLubricationAnal beadsPenis ringsOther sex paraphernaliaBooks and magazinesAdult video
 
Industry Activities
Selling sex toys and gamesSelling sex enhancement productsSelling and renting pornographic moviesSelling pornographic magazines, calendars and other paraphernalia


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