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Adult Stores in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Adult Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Dec 2013

Sex sells: Greater social acceptance of sex paraphernalia is driving industry growth

IBISWorld’s Adult Stores market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$610m
Annual Growth 08-13
12.5%
Annual Growth 13-18
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Profit
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Employment
4,686
Businesses
3,838
Industry Analysis & Industry Trends

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has reduced the stigma associated with shopping at adult stores. As consumers see more sex paraphernalia featured on TV and in stores like Walmart, such items shift from taboo toward more of a social norm. The industry performed especially well when disposable income dipped during the Great Recession because consumers were less likely to spend on substitute entertainment, like eating out or going to the movies. Nonetheless, tighter consumer budgets did result in more sales of cheaper items during the past five years. Through 2018, the industry is anticipated to benefit from rising disposable income and growing social acceptance of sex paraphernalia.... purchase to read more

Industry Report - Industry Products Chapter

Sex toys and paraphernalia

The increasing prevalence of sex toys and paraphernalia in mainstream media has boosted industry demand in the past five years. This product segment currently accounts for the largest proportion of Adult Stores industry revenue. Popular sex toys include vibrators, rubber penises, lubrication, anal beads, penis rings, rubber vaginas, blindfolds, feathers, harnesses, strap-on penises, furry handcuffs, bondage gear and other devices related to sexual activity. The sex toy and paraphernalia segment of the Adult Stores industry grew quickly during the past five years, rising from 65.0% in 2008 to 80.0% in 2013... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Adult Stores Industry?

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. It also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

Industry Products
VibratorsRubber PenisesLubricationAnal beadsPenis ringsOther sex paraphernaliaBooks and magazinesAdult video
 
Industry Activities
Selling sex toys and gamesSelling sex enhancement productsSelling and renting pornographic moviesSelling pornographic magazines, calendars and other paraphernalia


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