Industry Analysis & Industry Trends
Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has reduced the stigma associated with shopping at adult stores. As consumers see more sex paraphernalia featured on TV and in stores like Walmart, such items shift from taboo toward more of a social norm. The industry performed especially well when disposable income dipped during the Great Recession because consumers were less likely to spend on substitute entertainment, like eating out or going to the movies. Nonetheless, tighter consumer budgets did result in more sales of cheaper items during the past five years. Through 2018, the industry is anticipated to benefit from rising disposable income and growing social acceptance of sex paraphernalia.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Adult Stores industry is in the decline stage of its life cycle. During the 10 years to 2018, industry value added (IVA), which measures the industry's contribution to GDP, is estimated to increase at an average annual rate of 10.1%. This low growth exceeds the US economy's projected average growth of 2.2% annually during the same period. Rising establishment numbers and expanding buyer groups are also indicative of a growing industry.
Booming industry performance is causing industry firms to expand. In the 10 years to 2018, the number of establishments is estimated to rise at an average annual rate of 8.6% to 5,673... purchase to read more