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Adult Stores in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Adult Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Dec 2013

Sex sells: Greater social acceptance of sex paraphernalia is driving industry growth

IBISWorld’s Adult Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$610m
Annual Growth 08-13
12.5%
Annual Growth 13-18
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Profit
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Employment
4,686
Businesses
3,838
Industry Analysis & Industry Trends

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has reduced the stigma associated with shopping at adult stores. As consumers see more sex paraphernalia featured on TV and in stores like Walmart, such items shift from taboo toward more of a social norm. The industry performed especially well when disposable income dipped during the Great Recession because consumers were less likely to spend on substitute entertainment, like eating out or going to the movies. Nonetheless, tighter consumer budgets did result in more sales of cheaper items during the past five years. Through 2018, the industry is anticipated to benefit from rising disposable income and growing social acceptance of sex paraphernalia.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Adult Stores industry exhibits a low level of market share concentration. IBISWorld estimates the four largest players in the industry account for less than 15.0% of revenue in 2013. The industry is highly fragmented, with a large number of small players that are privately owned and operated. During the past five years, market share concentration has risen due to external competition from e-commerce sites that sell sex toys and pornographic material. As a result of this increased demand from online retailers, some small independently owned adult stores have been forced to close down. This trend has forced poorly performing establishments to consolidate or exit the industry completely... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Adult Stores Industry?

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. It also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

Industry Products
VibratorsRubber PenisesLubricationAnal beadsPenis ringsOther sex paraphernaliaBooks and magazinesAdult video
 
Industry Activities
Selling sex toys and gamesSelling sex enhancement productsSelling and renting pornographic moviesSelling pornographic magazines, calendars and other paraphernalia


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