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Adult Stores in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Adult Stores Market Research Report | Consumer Goods & Services | Lifestyle Goods Stores | Mar 2015

Sex sells: Greater social acceptance of sex paraphernalia is boosting industry demand

IBISWorld’s Adult Stores market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has pressured growth in the Adult Stores industry. Over the past five years, as shoppers enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. Still, the widespread acceptance of sex paraphernalia, evidenced by mainstream stores such as Walmart and CVS carrying some adult products and increased sexuality on TV, has helped boost demand for industry stores. In the coming years, the industry is anticipated to benefit from rising disposable income, which will increase spending on adult paraphernalia.... purchase to read more

Industry Report - Industry Products Chapter

Sex toys and paraphernalia

The increasing prevalence of sex toys and paraphernalia in mainstream media has boosted industry demand in the past five years. This product segment currently accounts for the largest proportion of Adult Stores industry revenue. Popular sex toys include vibrators, rubber penises, lubrication, anal beads, penis rings, rubber vaginas, blindfolds, feathers, harnesses, strap-on penises, furry handcuffs, bondage gear and other devices related to sexual activity. The sex toy and paraphernalia segment of the Adult Stores industry grew quickly during the past five years, rising from about 65.0% in 2010 to 80.0% in 2015... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Adult Stores Industry?

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

Industry Products
VibratorsRubber PenisesLubricationAnal beadsPenis ringsOther sex paraphernaliaBooks and magazinesAdult video
Industry Activities
Selling sex toys and gamesSelling sex enhancement productsSelling and renting pornographic moviesSelling pornographic magazines, calendars and other paraphernalia

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