Industry Analysis & Industry Trends
The Acoustic and Electric Guitar Manufacturing industry struck a couple wrong notes in 2008 and 2009, with revenue plummeting as the recession took hold. Those two years brought overall revenue down for the five-year period to 2012, despite a rebound in sales in the latter half of the period. This growth is expected to continue through 2017 as consumers relieve pent-up demand when their disposable income rises. Revenue is expected to reach prerecession levels by the end of the period, but the trade-weighted index and rising import penetration will hinder revenue growth.... purchase to read more
Industry Report - Industry Analysis Chapter
The Acoustic and Electric Guitar Manufacturing industry has faced a tough five years, with revenue contracting an average of 4.9% annually in the five years to 2012. The revenue declines occurred during the recession years of 2008 and 2009, falling 25.6% and 19.9%, respectively. Industry revenue bounced back somewhat in 2010 and 2011, but has remained well below the 2007 peak due to the severity of the revenue declines during the previous years. But improved market conditions and a growing export market are expected to lead to a 4.9% revenue increase for guitar manufacturers in 2012 to reach $968.8 million for the year.
Shredded consumer market
Musical instruments, such as guitars, are generally discretionary purchases... purchase to read more