Global Advertising - Global Industry Report
05 Aug 2010, 34 pages
Industry Code: L6731-GL
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Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
Definition
Firms in this industry create advertising campaigns and distribute them via media placement or otherwise. Services include advice, campaign planning, creative services, production of advertising material, and media planning and buying. Public relations and other specialized communications are excluded.
Segments
The major products and services covered in this market research report are:
- Advertisement placement
- Campaign planning and management
- Creative services and production
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Activities
The primary activities of companies in this industry are:- Advertising services, indoor and outdoor display
- Creation of advertising campaigns
- Dissemination of advertising campaigns through available mediums (TV, periodicals etc.)
- Media buying services
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Table of Contents
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